Strategic positioning is a crucial step and is instrumental in helping to define the strategy of any business. Establishing your strategic position underpins what the business will do from here on in as it defines how the business will compete and how it will serve its customers.
When considering strategic positioning always consider two factors, first what value your business brings to your customers and second how does this value differentiate you from your competitors
before you start
Do not make the mistake of many strategic planners or marketers, thinking that everything revolves around your product or service, then it is simply a case of offering this to the market in the right way.
Think about what consumers want, discover their needs, their issue and understand their pain. The next step is to align this data with your organisations capabilities. From this mix will come the products and services that your organisation is best placed to deliver, and services that the markets really desire.
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